SHAUN McNICHOLAS
Writing | Training | Projects
Professional Writing · Business Writing Training · Website Content & Structure · Project Management
Working with Australian business, government, education and not-for-profit sectors since 2001
Adelaide South Australia
© August 2025
SHAUN McNICHOLAS
Business Writing Training in Adelaide
Shaun delivers practical, engaging business writing training that helps people write more clearly, concisely, and with confidence. His workshops recognise the usefulness of AI in modern workplaces and strengthen the human skills that drive productivity and better outcomes. Based in Adelaide, he delivers training onsite or online across Australia.Website Content and Structure
Shaun provides clear, practical support for shaping website content and structure. He helps organisations plan page flow, refine navigation, and create engaging text that connects with audiences. His approach ensures websites are easy to use, communicate effectively, and perform strongly in search results.Writing Projects
Shaun manages complex writing projects from planning through to completion. He combines strong project management skills with extensive expertise in writing policies, business cases, reports, guidelines, and proposals. His approach helps organisations in Adelaide and throughout Australia create documents that are clear, persuasive and timely.Experience and Background
Shaun is a professional writer, trainer, and consultant with a strong record of supporting business, government, education and not-for-profit clients across Australia. Alongside his writing expertise, he brings strengths in training, project management, leadership, facilitation, and strategic planning. As founder and director of Cool Rules [for writers], he is known for innovative and effective training completed by thousands of participants in Adelaide and nationally.
Based in Adelaide, Shaun McNicholas provides business writing training, professional writing, website content support, and project management services across Australia.
Adelaide South Australia
© August 2025